1. When he took over Tesla in 2008 he sent the company into crisis mode to jump-start his vision of how to reinvent the Auto industry.
๊ทธ๊ฐ 2008๋
์ ํ
์ฌ๋ผ๋ฅผ ์ธ์ํ์ ๋, ๊ทธ๋ ์๋์ฐจ ์ฐ์
์ ์ฌ์ฐฝ์กฐํ๋ ๋ฐฉ๋ฒ์ ๋ํ ๊ทธ์ ๋น์ ์ ์๋์ ๊ฑธ๊ธฐ ์ํด ์๊ธฐ ๋ชจ๋๋ฅผ ์กฐ์ฑํ๋ค.
* jump-start ~ : ~์ ํ์ฑํ ํ๋ค. ~์ ์๋ ๊ฑธ๋ค.
2. Now he appears to be using a similar management playbook to remake Twitter. ์ด์ ๊ทธ๋ ํธ์ํฐ๋ฅผ ๋ค์ ๋ง๋ค๊ธฐ ์ํด ๋น์ทํ ๊ฒฝ์ ์ ๋ต์ ์ฌ์ฉํ๊ณ ์๋ ๊ฒ์ผ๋ก ๋ณด์ธ๋ค
* playbook : ํ๋ ์ด ๋ถ, ๊ณํ, ์ ์
3. For example in 2012 when Tesla was preparing to ramp up production of the model S luxury sedan, Musk sent his team an email with the subject line, "Ultra hardcore," telling them to prepare for a level of intensity that most of them had never experienced before. ์๋ฅผ ๋ค์ด 2012๋
ํ
์ฌ๋ผ๊ฐ ๊ณ ๊ธ ์ธ๋จ ๋ชจ๋ธ S์ ์ฆ์ฐ์ ์ค๋นํ๊ณ ์์ ๋ ๋จธ์คํฌ๋ ํ์๊ฒ '์ธํธ๋ผ ํ๋์ฝ์ด'๋ผ๋ ์ ๋ชฉ์ ์ด๋ฉ์ผ์ ๋ณด๋ด๋ฉฐ ์์ผ๋ก ๊ฒฝํํ์ง ๋ชปํ ์์ค์ ์
๋ฌด ๊ฐ๋์ ๋๋นํ๋ผ๊ณ ๋งํ๋ค.
* ramp up ~ : ~์ ๋๋ฆฌ๋ค
4. Musk is also known to quickly make his companies leaner. About a week after he took over Twitter, Musk laid off roughly 50% of the staff according to a document seen by "The Journal" and people familiar with the matter estimated that likely over 1,000 have resigned.
๋จธ์คํฌ๋ ๋ํ ๋น ๋ฅด๊ฒ ๊ทธ์ ๊ธฐ์
๋ค์ ๊ฒฝ๋ ์ํค๋ ๊ฒ์ผ๋ก๋ ์ ๋ช
ํ๋ค. ๋จธ์คํฌ๋ ํธ์ํฐ๋ฅผ ์ธ์ํ ์ง ์ฝ ์ผ์ฃผ์ผ ๋ง์ ์ฝ 50%์ ์ง์์ ํด๊ณ ํ์ผ๋ฉฐ, ์ด ์ฌ๊ฑด์ ์ข ์๋ ์ฌ๋๋ค์ 1,000๋ช
์ด์์ด ์ฌ์ํ์ ๊ฒ์ผ๋ก ์ถ์ ํ๋ค.
* is also known to ~ : ~์ ํ๊ธฐ๋ก ์ ๋ช
ํ๋ค
5. In November musk wrote in an email to Twitter employees that without significant subscription revenue there is a good chance Twitter will not survive the upcoming economic downturn.
11์์ ๋จธ์คํฌ๋ ํธ์ํฐ ์ง์๋ค์๊ฒ ๋ณด๋ธ ์ด๋ฉ์ผ์์ ์๋นํ ๊ตฌ๋
์์ต ์์ด๋ ํธ์ํฐ๊ฐ ๋ค๊ฐ์ค๋ ๊ฒฝ๊ธฐ ์นจ์ฒด์์ ์ด์๋จ์ง ๋ชปํ ๊ฐ๋ฅ์ฑ์ด ๋๋ค๊ณ ์ผ๋ค.
* there is a good chance ~ : ~ํ ๊ฐ๋ฅ์ฑ์ด ๋๋ค
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